SCANDINAVIA: A Special Report: Sweden - Land of the Lagom

Published 2010 in Issue 32 by David Robinson : Readers' comments (0)

Swedish businesses face new realities as the country’s manufacturing industry shrinks. But, overall, its economy is holding up better than much of Europe. DAVID ROBINSON reports.


Volvo cars, which were traditionally designed to withstand the rigours of Sweden’s rugged roads and freezing weather, are in many people’s eyes representative of the Nordic nation’s psyche: modest, safe, and not too flashy.

Yet this most emblematic of Swedish brands has been subject to sweeping changes in recent years that reflect far-reaching global shifts in power.

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